Looking for the best B2B marketing strategy? One of the best B2B advertising platforms to promote your brand is LinkedIn. If you’re struggling to get the audience you want, you might be missing some of these simple steps. But, don’t worry, Bolt’s got you covered with these LinkedIn tips that will help you understand the LinkedIn algorithm.
Organic LinkedIn Posting
The first step into increasing your marketing game on LinkedIn is creating your company profile. Your profile will be the first thing that others see, so you want to make sure you’re pulling out your A-Game. Brag about your company, accomplishments, and anything else you would want a customer to know. Building your company page will kickstart your brand to start organic LinkedIn posting. These are just simple LinkedIn posts that could instantly boost your network.
Some of the best B2B strategies for beating the organic LinkedIn algorithm are as followed:
- An active social media presence:
What’s a great LinkedIn page without any posts? To create more buzz, you should aim to post on LinkedIn around 3-4 times per week. These should be relevant posts that attract your network. Be sure to include buzzwords that could boost your visibility on the LinkedIn algorithm.
- Engage with your audience:
Interacting more with your network can help boost your content. Active participation in the right discussions can not only increase your visibility but also increase loyalty and trust from your followers. Connecting with your followers by commenting on their posts, or dropping a like, gives you an insight on what they’re interested in. This can help you to understand what best interests your audience and tailor your content as needed.
Paid LinkedIn Advertisements
Paid LinkedIn ads are a great way to play with the LinkedIn algorithm. One of Bolt’s best B2B marketing strategies is targeting your audience on LinkedIn. For any paid advertisement, you can target by company, demographics, education, job experience, and interests/traits.
As of February 29, 2024, LinkedIn will be removing lookalike audiences. Which means that new lookalike audiences can’t be created or edited. Active campaigns will also see a shift with this discontinuation. LinkedIn recommends looking at Predictive audiences and Audience Expansion instead.
Predictive Audiences:
Create an audience of people with similar characteristics. Your company can start an audience that meets a specific set of qualifications. One of the best practices for improving your reach on the LinkedIn algorithm is using an audience that has been reviewed by your team. You should be using predictive audiences for lead gen form, contact list, and conversions. Keep some of these things in mind when using predictive audiences:
- A contact list must have a minimum of 300 rows and a maximum of 300,000 rows. Only contact lists directly uploaded to Campaign Manager using a CSV file can be used as a data source.
- A conversion or Lead Gen form must have more than 300 members.
- Your data source must have 300 or more members to create a predictive audience. Predictive audiences can’t be shared across accounts.
Audience Expansion:
Primarily uses professional demographics which reaches an audience with similar attributes to your target audience. This will provide a broader reach for your campaign and help you discover new prospects. You should keep in mind:
- Performance and demographic metrics such as clicks will include activity from both target and expansion audiences.
- Audience Expansion isn’t available for dynamic formats or predictive audiences.
These B2B marketing strategies are bound to boost your reach on the LinkedIn algorithm. Looking for more information? Contact us here at Bolt Marketing for help!